HC Slingsby Plc

HC Slingsby installed the Maginus solution at its Bradford headquarters and four regional offices across the UK and Ireland. The flexibility of the Maginus 6xa architecture enables particularly close integration between HC Slingsby's sales and CRM operations, and supports the company's comprehensive customer loyalty scheme which offers priority order lines, exclusive offers and growth bonus discounts. HC Slingsby also uses the Maginus solution to support major database marketing and email initiatives to target both new and existing customers.

"We've been in business for over 110 years, and have remained successful by continually investing in new technology and solutions that enable us to offer the best value for our customers", said HC Slingsby's Managing Director, Dominic Slingsby. "We concentrate on providing our customers with the most choice - our latest catalogue, for example, features over 30,000 products, 2,000 of them brand new - and then backing up that range with the highest levels of service.

We chose Maginus because its combination of multi-channel support, CRM and marketing strength and strong fulfilment capability was the best fit for our expanding operation. We can now integrate our multi-channel sales operations with our customer intelligence database, giving us access to valuable customer details and historic buying information. We're also using Maginus to introduce innovative capabilities that will add value for our customers during ordering."

"The Maginus solution makes an ideal match for HC Slingsby, with its extensive product range and innovative CRM and marketing approach," added the Commercial Director at Maginus. "Our 6xa technology will support HC Slingsby's existing multi-channel and fulfilment operations, but is also flexible enough to evolve with the company as their business continues to change. We look forward to working closely with HC Slingsby to support its continued development, as it focuses on further developing its impressive customer-centric ethos."