Formula 4 is a leading supplier of car, van, MPV and 4x4 styling accessories, from alloy wheels and lamps to high performance parts from its Carnoisseur subsidiary. It uses Maginus software to manage all of its key sales, service and fulfilment processes, and to drive its continuing success as a knowledgable, cost-effective and customer friendly
supplier.
Business Needs
Formula 4 needed a system capable of managing it's complex product range across multiple channels.
The Solution
Sales, CRM, Supply Chain, Warehouse Management
Key benefits
- Flexibility: new channels and brands can be added without customisation
- Returns cut by 50%: improved sales accuracy
- Average sales training time reduced from 6 months to 2 weeks
- Customer service: CRM capabilities help staff provide a slick, professional service