Skip navigation

Berry Bros. & Rudd grows Irish business with integrated systems from Maginus

Berry Bros. & Rudd has chosen a business solution from Maginus to support it's ambitious growth plans in this multi channel business.

Berry Bros. & Rudd, a UK specialist wine merchant, has chosen a business solution from Maginus, expert providers of integrated software solutions for multi channel retail & distribution companies, in its Irish subsidiary in a bid to boost sales across both retail and wholesale channels.

The Irish business sells wines through a retail outlet in Dublin, over the phone and web, and now the larger part of their business, through wholesale to hotels, restaurants and wine cellars. The Irish business has started to grow and the company has ambitious plans for the future – to double turnover over the next few years.

Jessica Lavin, general manager for Berry Bros & Rudd, Ireland, said, “No one else in Ireland has a system like this so we think this will give us a competitive edge and also enable us to achieve our ambitious targets in a competitive market. With the Maginus system we have a better view of customer preferences so we can put offers together and stock accordingly.”

Berry Bros. chose a combined point of sale and back office solution from Maginus, because it had the best fit to meet their requirements. As Ms Lavin explained, “We opted for Maginus’ dedicated wine trade functionality, including en primeur management, duty and rates, and its track record. The new systems will enable us to process more orders, make fewer errors & eliminate duplication because the new system is totally integrated. We chose Maginus because it was a totally integrated system that can handle both our retail and wholesale distribution from one solution”

Russell Dorset, sales and marketing director, Maginus, said, “This very exciting win at Berrys further demonstrates our pre-eminence in this sector and our ability to handle both everyday as well as specialist requirements for wine merchants.”

The Maginus solution will enable Berry Bros. to manage:

  • Duty management
  • Ex cellar
  • En primeur
  • Broking and customer reserves
  • Product cost management
  • In-depth warehouse management
  • Split cases and advanced unit measures
  • Bonded stock
  • HMC&E reporting
  • Integrated sales, marketing and CRM
  • E-commerce
  • EPOS

They plan to implement Maginus across the business to handle the whole of their multi channel operations. There will be a phase 2 which will be to improve & promote web sales.